Advertisement File Setup 2009/2010

File Set Up
CD ROM (Mac format or ISO 9660)

Accepted Formats
1) EPS Files (Preferred Format)
Adobe Illustrator settings
• Files should should be set for high resolution output. Files will be output to device resolution of 2400 dpi.
• All imported images must be embedded.
• Select all text and “Create Outlines”
• Be sure that the colors are specified properly in you files. Colors meant to print CMYK should not be set to “spot.” Make sure that colors are set to CMYK rather than RGB. Delete any unused colors from the color palette.
• Be aware of effects that can be caused by transparency and flattener settings. All transparency must be flattened in the final page that is submitted for processing.

2) Adobe Acrobat PDF Files
PDF files must be Distilled from PostScript files.

We encourage you to visit this site:
http://www.cadmusmediaworks.com/index2.html
1. Choose your computer environment (Mac or Windows)
2. Click “specifications”
3. Click “CMW_Ad_FileSpecs.pdf”

This document contains instructions to ensure proper creation of pdf files for use in BioCycle.

3) Application Files
If you are unable to provide your ad in one of the above-mentioned formats, please contact us for possible alternatives. We cannot accept ads created in Publisher, Word or Power Point.

Images
1. Images must be saved as either EPS or TIFF in Photoshop CMYK or Grayscale mode at 300 dpi resolution. Do not use web graphics, including jpg or gif files: These files are low resolution (usually 72 dpi).
2. Save clipping paths on Photoshop EPS files with a flatness of 2.

Color
All art should be CYMK or Grayscale (No RGB, Pantone or spot color)

Materials
Clearly label all materials with your company name, contact name and phone number and the publication name.

Proofs
Provide a B/W laser (for B/W ads) or color proof (for color ads). Acceptable output for color proofs include: Kodak Approval Proof, Progressives, Thermal or any other SWOP compliant proof. Proofs should be 100% unless otherwise noted, and should match latest version of supplied electronic file.
We are not responsible for accuracy of files if a hard copy proof is not submitted.

An additional charge applies for generation of color proof when none is supplied.

To request a BioCycle media planner or ask an advertising-related question,
contact Teri Sorg-McManamon or call 610-967-4135, ext 33