Agenda: Wednesday June 23 Workshop & Field Trip

Wednesday, June 23, 2004

Option 1
COMPOST SALES AND MARKETING TRAINING WORKSHOP
Instructor: Ron Alexander, R. Alexander Associates, Inc. and author of the Practical Guide To Compost Marketing and Sales
Key strategies, principles and lessons learned have been incorporated into a complete one-day Compost Sales and Marketing Training Workshop developed for compost marketers and sales staff. This training will benefit both new, as well as experienced, sales staff. Workshop covers the Economics of compost marketing; Compost characteristics; Product marketing principles; Marketing program implementation options; Compost quality; Market planning; Sales principles and requirements; and the “Sales Call” and technical sales strategies.
Cost: Included in 3-day BioCycle National Conference registration of $395 as an alternative to field trip (Space is limited — preregistration required) Training Workshop Only: $170

Option 2
FIELD TRIP
The all-day tour on Wednesday, June 23, 2004 starts with a visit to one of the largest food residuals composting facilities in the mid-Atlantic region. This facility processes commercial organics from supermarkets, food prep facilities and other generators. These feedstocks are combined with municipal yard trimmings, as well as other source separated materials. The next stop is a biosolids/yard trimmings cocomposting facility, which is part of a county Resource Recovery Park that includes recycling and educational programs. The in-vessel composting plant services multiple biosolids generators. The tour also highlights demonstration of compost-based systems for erosion and sediment control and storm water management, as well as side-by-side performance comparisons with traditional products.