IN BUSINESS WORLD

In Business, January-February, 2005, Vol. 27, No. 1, p. 4

ETHICAL MARKETPLACE PREMIERS MARCH 15th ON PBS
Described as the first TV national show to report latest trends in companies, governments and people who illustrate what socially and environmentally responsible methods are all about, “Ethical

Marketplace” will be broadcast on PBS stations beginning March 15, 2005. “Business leaders are increasingly recognizing the value of an economic model that measures success by focusing on the greater community and environment as well as profit,” says Hazel Henderson who is coexecutive producer of the show. “After Enron, WorldCom, etc., Americans demand change. Ethical Marketplace is the first TV series to show consumers and investors how they can align their investments with their beliefs and visions for a better future.” Each episode is planned to include in-studio and field-based segments examining topics from multiple viewpoints, personal stories, historical perspective, new technologies and future projections. The program is being underwritten by the Media Venture Collective. For more details, contact Gary Tomchuk, CEO, Ethical Marketplace, at (215) 844-2292.
A world renowned futurist, Dr. Henderson has authored Beyond Globalization, and communicated widely about such issues as planetary citizenship and risk analysis models. For an overview of her writings, click on the website www.hazelhenderson.com.
Topics to be featured on Ethical Marketplace shows include: The Nonmoney Economy, Green Building, Renewable Energy, Women Owned Businesses, Organic Agriculture and Socially Responsible Investing.

SAN FRANCISCO GIANTS ARE CHAMPS IN WASTE DIVERSION, LOW TOXIC PRODUCTS
By the end of last season, after more than three million persons attended games at SBC Park, the San Francisco Giants baseball organization achieved a 56 percent waste diversion rate, and made major strides in water and energy conservation. This year, the team's goal is to limit purchases inside the stadium to only those items that are compostable or recyclable, low toxic products that further reduce solid waste. The organization saved over $100,000 on garbage disposal.
Materials are separated by concession staff for collection into the following categories: 1) Mixed garbage into rolling carts that are dumped via automated lift into a compactor;
2) Clean cardboard into a downstroke baler; 3) Bottles and cans into four cubic yard dumpsters marked with blue; and 4) Food scraps and paper int three cubic yard dumpsters marked with green.
At the end of each game, unserved, wrapped edible foods are donated to food rescue agencies such as Food Runners and Compadres, and food scraps suitable for composting are returned to the fourth floor kitchens to be separated and handled appropriately. According to staff at Applied Compost Consulting, Inc. of Oakland, California, which provided technical assistance to the Giants organization, the same results could be achieved at other stadiums throughout the country. President Steven Sherman and consultants Christopher Williams, Salvador Velasco and Larry Kass have met with key managers, observed material flows and work place practices, and recommended new systems and procedures, including specialized interior bins and modified staff roles, to increase the recovery of recyclable materials. A key facet of Applied Compost Consulting's work has been to provide ongoing recycling training to management and staff, to positively reinforce the behavior change required to meet San Francisco's 75 percent solid waste diversion goal.

GREEN ROOFS PROJECTS AND RESEARCH ACCELERATE THROUGHOUT
NORTH AMERICA
From Jennifer Philp of Green Roofs for Healthy Cities based in Toronto, Canada comes information about a new green roof research facility in Vancouver, British Columbia; a Greening Rooftops Conference in Washington, D.C. in May 2005; and new projects in North American cities. Last October, the British Columbia Institute of Technology (BCIT) received $600,000 from the federal government to support a Green Roof Research Facility that has three roofs: one conventional and two green at different depths. The controlled access building monitors the thermal performance of green roofs, temperature profiles throughout and above the roofs, heat flux and energy consumption. Rainwater is monitored for reduction and delay of runoff and research on runoff quality. Results will provide data for BCIT faculty and students as well as help expand retrofit projects.
The May 4-6 Third Annual Greening Rooftops for Sustainable Communities Conference at the Washington, D.C. Convention Center will bring together diverse experts, provide data on latest designs, implementation techniques and green roof products. For registration details and agenda, contact J. Sprout, Green Roofs for Healthy Cities, 177 Danforth Ave., Toronto, Ontario M4K lN2, Canada, (416) 971-4494, ext. 229.
Recent projects illustrating green roof benefits described in the organization's newsletter include: Washington, D.C.'s collaboration of DC Greenworks, Casey Trees and Blake Real Estate - 3,500 sq ft roof at 1425 K Street (visit www.dcgreenworks.org); a 17,000 sq ft ecoroof at Portland State University; green roof on the Chicago Center for Green Technology which also serves as a green building resource center; the Stantec green roof in Edmonton that features Hydrotech - lightweight garden roof assembly, and Hydromat - a multipurpose green roof system with barrier, capillary mat and irrigation system; and New York City's work at Earth Pledge that also involves Columbia University's Earth Institute and Hunter College; and the planned 18,000 sq ft green roof on the Minneapolis Downtown Central Library. And the Guinness World Records names the 454,000 sq ft green roof atop Ford's truck assembly plant the largest in the world.

CAR SHARING INDUSTRY SHOWS WHY “YOU DON'T NEED TO OWN A CAR”
As explained on the website: www.carsharing.net, “car sharing is a revolution in personal transportation - mobility for the 21st century.” Continues the description: If you drive less than 7,500 miles a year and you don't need a car for work every day, car sharing will likely save you thousands of dollars a year, give you greater mobility - and actually reduce pollution. The website then goes on to list more than 60 organizations in the U.S. and Canada offering - or planning to offer car sharing services. In Berkeley, California, for example, City CarShare lists 200 members and 10 vehicles; Calgary, Alberta's, Alternative Transportation Co-op shows 9 members and 2 vehicles; Boston's ZipCar cites 4,200 members with 131 vehicles; Montreal's CommunAuto shows 5,140 members and 238 vehicles; and Rutledge, Missouri cites 15 members and 3 vehicles for its Dancing Rabbit Vehicle Co-op. While a student at York University's (Toronto) MBA program with Kevin McKague, Jon Satok wrote a profile of the Autoshare company. A summarized version follows:
Founded in 1998 with 16 members and 3 cars, this Toronto-based car-sharing organization gained over 1,200 members. Explains Kevin McLaughlin, president of Autoshare: “Residents realize owning a car in the city is cost prohibitive with lease payments, maintenance, insurance and parking costs.” Europe was the instigator of car sharing, where the city of Bremen, Germany encouraged half a million citizens to abandon car ownership. (“It only works when you know you have the flexibility of getting into a car when you really need it,” says a Bremen resident.) Newly vacant parking lots are used as playgrounds, while an underground garage serves as a communal recreation room with space for a laundromat.
On its website, AutoShare targets a relatively young demographic - a group with less time constraints and more able to use a service “that some may consider inconvenient.” Their service can be found in new condos in the city - “making it as accessible as a personal car.” Late model, fuel-efficient cars are available. In 2003, it was estimated that AutoShare would typically cost around $165/month for all fixed and operating costs for a savings of $396/month or $4,763/year compared to car ownership.

RECYCLING COMPANY PARTNERS WITH YOGURT MAKER TO PRODUCE TOOTHBRUSHES
According to John Lively, operations manager for Recycline, Inc. based in Waltham, Massachusetts, its partnership with yogurt maker Stonyfield Farms has been working remarkably well. “We primarily use rejects from the plastic container production as feedstock to make handles for toothbrushes and razors,” Lively explains. About two cups go into each handle. Cups are shipped to processors which grind the plastic into pellets that are then converted into Recycline handles, etc.
Marketed under the Preserve brand, the products are sold in more than 2,000 natural food stores nationwide and increasingly in supermarkets in the Northeast. Based on statistics from the American Dental Association, the average American replaces toothbrushes twice a year, accounting for approximately 50 million pounds of discards annually.

BUILDING MATERIALS REUSE STORE
The ReCONNstruction Center in West Hartford, Connecticut - founded by John Powers and colleagues in 2003 - functions similarly to a Salvation Army thrift shop, except instead of clothing and household goods, the Center receives donations of usable building materials. Materials are inventoried, priced and displayed at the store; donors receive a receipt with descriptions of donated materials. The ReCONNstruction center recently won Ford Motor Company's “Best Business Plan Contest.”

Copyright 2007, The JG Press, Inc.